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Do you Need a Hosting Company in India?

If your business caters mostly to Indian customers, then it’s worth considering web hosting in India instead of halfway across the world. There are many reasons for this. Let’s take a look at them one by one.

Reason 1: Datacenters Closer to your Customers

The most immediate benefit to having a hosting company in India is that their servers will be closer to your target audience. This means faster response times and lower latency. Online video game players know this very well, where the server you’re connecting to is of critical importance. While not as crucial as web hosting, it can still make a huge difference to the round trip packet times.

Ideally, you should get round trip times of well under 100ms. 70-80ms is great. But if the packet has to travel all across the world, then you could easily get over 200ms. If you take into consideration server hops and just the basic server response time, then it could be much higher than that.

So going with an Indian hosting company will definitely give you a competitive advantage. Especially considering mobile users with glitchy wireless data on Edge or 2G.

Can you get Away with Using CloudFlare?

Lots of companies use CloudFlare these days. They cache your content and deliver it from Edge servers located across the world. To an extent, this can improve your load times and reduce latency. However, you can’t really rely on CloudFlare. You don’t have control over whether it will choose to serve you content using one of their servers. And you might choose to disable CloudFlare at some later point in time – maybe you want customers to see your actual SSL certificate for example.

So while CloudFlare is an excellent service (I use it myself), I wouldn’t recommend it as an actual solution to lowering latency times. It’s best to get your own domestic servers instead.

Reason 2: A Hosting Company in India will Use Local Prices

Dealing with a hosting company in India means you can pay them in rupees instead of dollars, or some other currency. All their plans will translate into a currency that you’re familiar with. For example, if you apply a Hostgator India coupon code, the discount will be calculated in terms that you intuitively understand without conversion.

Not to mention that you don’t need to have a Paypal account, or some other kind of instrument that accepts dollar payments. Your invoices will have local tax information, and you won’t need to deal with any potential complications in terms of documentation. Everything is cut and dried. A company offering web hosting in India will also have their offices located in an India city, with an Indian telephone number. So they’re “within reach” so to speak. While that might not be important to you, there are some cases where this could be a factor as we’ll explore below.

Reason 3: Customer Service in your Time Zone

The true test of a hosting company comes when something goes wrong. You need your website fixed, and you need it now. A hosting company located in India will have customer support in your time zone. When you’re awake and as soon as you identify the problem. A US based firm might have phone support during US business hours. This means you won’t receive the immediate attention that you need.

This is of utmost importance. You never realize the value of customer support until you actually need it. Web hosting in India will ensure that you’re never stuck waiting for tech support.

Reason 4: Local Laws might Apply

It’s important to know that certain businesses require their data to be stored on domestic servers by law. Insurance companies for instance are mandated by the IRDA to hold customer data on Indian soil. Your business might not fall under these regulations, but it’s something to keep in mind. The laws are changing quite rapidly in this regard. Indian lawmakers in particular are getting antsy about data out of their control. So look ahead!

Your Choices

Though there are lots of Indian hosting companies, the two most well known are Hostgator India and Bluehost India. They regularly feature in the top 10 web hosting India based providers. Here’s a comparison of the two. Others like BigRock India exist, but I don’t know much about them, so I can’t comment. Personally, I would choose Hostgator India, but your mileage may vary!

About Bhagwad Park

Bhagwad has been writing WordPress tutorials for years. He also creates tutorials on Linux server administration, and has a ton of experience writing about and using web hosting products! Send me an e-mail!

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